Questionnaire

http://www.surveymonkey.com/s/RS9WZD3

Planning My Print Advert

Advert Comparison

This is an image of music artist Taylor Swift promoting the new ‘Covergirl’ foundation.
The model’s facial expression is very posed, but rather soft because they want to promote the ‘flawless coverage’ by having a soft, pure and natural image. They are using direct mode of address because they want the viewer to feel connected with the image and feel they can have flawless skin like the model’s. They also are using a direct mode of address so the celebrity is recognizable.
The person being chosen is a popular celebrity among teenagers which shows the product’s target audience. She is also known as a sweet country girl and she is also young, so this is also linked to the softness of this ad, she also helps promote the ‘Flawless coverage’ caption and they picked the perfect model for this product.
In this medium close up the model has her arm draped over head and her other hand on her ear even though both hands have been cut out of the ad. This is a very soft and elegant pose, which is perfect for the ad.
The clothing the model is wearing is light and elegant, it almost looks like a flower. Her clothing says that she is a elegant, high-class person but it is also serene and down-to-earth.
The setting is a plain white background so the model is the main focus of the viewer’s attention. The lighting is very high-key, the feeling created by the lighting is pure, flawless, natural and serene.
The product is on a small box at the bottom of the ad, with a few sentences about the product. The product is in a normal packaging, it also looks rather normal sized. The advert also is aimed at 'Trendies' who are desperate to have admiration of their peer group.


This is model Lily Cole modelling for Rimmel London.
The facial expression is very posed, it is a direct mode of address which is normally used by celebrities so the viewer feels like the celebrity is connecting with them.
The person that has been chosen to model this mascara is very high-end model which shows that the mascara must be good for an high-end model to wear it, she is also young which shows the target audience of the product. The female stereotype being used is ‘beauty bunny’ which means she always has the best and newest make up.
This is a close up shot of the model’s face so the lashes and model are the main focus. The make up the model is wearing suit’s the packaging of the mascara, so everything on the ad is colour co-ordinated. The background is one of one of London’s most famous tourist attractions as the brand is ‘Rimmel London’ and Big Ben is a well-known attraction in London. It also has a image of the mascara packaging and the brush. The product is quite big on the page so people know exactly what it looks like so they can easily pick it up in a store.
The target audience for this product is young people because the model they used is young and well-known amongst teenagers, also the packaging is very pink and pretty which may be aimed at girly teenagers. The advert appeals to the audience by using a celebrity, direct mode of address and lash enhancement. The direct mode of address can make viewers feel as if the celebrity is connecting with them and the lash enhancement makes some people believe they can actually get lashes the same length. The advert is aimed at 'Trendies' who are desperate to have admiration of their peer group.