Finished advert and Explanation

This is the final advert for my brand.

The ideologies I want to be attached to my advert are good quality, cheap and fun. The shade of the lipstick, which is quite bright implicates that she is fun. I've also used a teenage girl as my model which attracts a younger audience. Using a teenager as my model shows the target audience that I have used someone in their age bracket, which is ordinary like them so they can relate to the model. The anguish text at the bottom of my ad is part of my persuasive technique; also I have used personal and social appeal as persuasive techniques. Personal appeal because wearing this lipstick makes you feel and look great. Social appeal because you'll look great for others.

The needs I have addressed in my advert are self-esteem (which teenage girls lack), confidence (which teenage girls also lack), and creativity which almost all teenage girls strive for and respect by others which all teenage girls want. By having a person in my advert, I have tried to create someone that my target audience can relate to. I’ve used an ordinary, teenage girl who seems to not have anything spontaneous about her like other teenage girls out there but with a bright lipstick colour everything changes and she is shown to be fun, almost sultry.

Original image taken for my advert

Pitch for Advet

Advert Mock-Up

Draft of Advert using own image

Advert Proposal

Survey Overview





I found out that 37.5% of the people who took part in my survey would spend £6-8 on a lipstick and 25.0% of the people would spend £4-6 on a lipstick, both of them were the majority votes. This helps me understand what price range my lipstick should be around.

  



I found out that 77.8^% of the people who took part in my survery use the brands that they use because they are good quality, 66.7% of the people who took part in my survey used the brands they use because recommendations and because they are well-known. 55.6% said they buy a lipstick because of good reviews. This helps me understand how to advertise my product to my target audience.

These are the responses to the question in which I asked the people what they look for in a lipstick. Many said 'the colour', others said 'moisturising', and quality. They all mainly said the same thing so it helps me understand what people look for in a lipstick.