Trailer Analysis



Film trailers are an extremely important part of film marketing. They are made to advertise the film. They normally have big budgets, as film studios understand that film trailers are one of the most important ways in creating immediate interest in a film. The earlier trailers are known as teaser trailers, which are supposed to tease the viewer with only a few exciting details. Closer to the date, another trailer is released which includes more information and including the release date.

The normal conventions in a trailer are they include key moments, but do not give away any crucial plot details. The title of the film is usually not put on screen until the end of the trailer, which is then followed by the release date. The names of the main stars are put on screen early on in a trailer; it is to let the audience know who they can expect to see in the film. The audience often decide either to see a film or not because of the stars in it. The name of the director or producer is included; this helps the audience make connections between the other director or producers previous and recognised films. Mainstream films will almost certainly use a powerful voice over that draws our attention to the key points of the film. Also, music is essential in trailers as it can suggest the genre, style or plot of the film. The trailers are normally distributed through internet on YouTube or on their film production’s website; they are also distributed on radio by making a voice advert.

The target audience of the film is people who enjoy independent, modern comedy films with a quirky edge.  The unique selling point of the film is that it was made by an independent film company. The trailer gives an impression that is a mockumentary as there is no actual plot in the film. You also see the main character of the film, Napoleon in every scene of the movie which tells us that the film is about him and we see the characters in his life and what roles they play in the movie. It also shows that the movie has won two independent film awards, one at Sundance Festival which is one of the biggest independent film awards in the world.

Through the lighting, settings, music and camera shots, you can see that the genre of the film is comedy. The trailer and film poster are very alike and you come up with the same conclusions as you did for the other. The trailer and film explore the same areas in the film, Napoleon’s life and the people in it.

The film trailer makes the movie more desirable to watch as people may not understand the film poster well as it is weird and kooky but the trailer shows you enough clips from the movie so you understand what the movie is about and how amazing it is.

The advantages of using an internet trailer rather than a poster campaign as it brings more attention and attraction to the movie as more people use the internet.