The typical conventions of film posters are an eye-catching image (most likely of the stars in the films), the title of the film, a tagline for the film, the names of the stars, critic reviews and the production blurb. The audience expect to find the stars of the film, the title and when it is due to be in cinemas or if it is already in cinemas on the movie poster.
The genre of this film is comedy, I can tell this as the movie poster appears to have no purpose, and it is just full of hand drawn doodles and images of random people. The tagline to the film is ‘he’s out to prove he’s got nothing to prove’ which shows that the movie doesn’t have a storyline and will be all about Napoleon Dynamite and his daily life.
His body language is coming off as nerdy and un-cool, nerdy guys in movies tend to be funny, which also tells us that the movie is a comedy, also his facial expression looks un-motivated and bored. The settings in this movie poster are on a hand-drawn background, which shows what Napoleon’s hobby is – drawing, it also features characters featured in the movie. The characters are wearing very out of fashion clothing; which shows what the character’s personalities will be like in the movie. The poster is trying to reflect Napoleon Dynamite’s mind as he is the main character. The title has been designed in Napoleon Dynamite’s handwriting, to make it more personal, also to make the movie poster focused on him, his mind and his life.
The film poster tells us that the film is all about Napoleon Dynamite, the people in his life, his hobbies and overall his life and goals. The audience can expect a personal movie about Napoleon’s life, with a lot of laughter.
I think people who enjoy modern comedy films with a quirky edge would be interested in going to see this film. The unique selling point of the film is at the bottom of the film poster, it says that it has won awards at two film festivals, one of them being Sundance Film Festival which is probably the most famous independent film festival in the world. The main selling point of the movie is that it is different, quirky and independently distributed.
The film company that produced this film were Fox Searchlight Pictures, Paramount Pictures, MTV Films and Access Films. Access Films is an independent film company who created and distributed the film within Fox Searchlight Pictures, Paramount Pictures and MTV Films who are major Hollywood companies. This film poster was placed mainly on the internet and websites, but was also placed on buses, bus stops and billboards to attract viewers.
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